Design a bar with its own identity, which has the same purpose as our magazines: tell stories, inspire and inform. When you enter the place it must feel like looking through a magazine. In the gossip-lounge, you can chat without being disturbed. In the home-zone you can relax on the sofa. The meet-&-greet area has a long table to run meetings and can be closed. In the center there's the greenhouse, a wooden pavilion structure with plants and herbs. We used a lot of graphics and typographic elements and added accessories that visitors can actually buy. The interior is a collage with something for everyone, a mix of different features and styles that cannot be captured in one word. It became anything but a classic media café.
Commissioned by Creneau International
Photography by Arne Jennard
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